Founder's Edition · Pre-Launch 2026

Charge More.
Lose Less.

The exact words to charge for extra work — without sounding greedy or risking the relationship.

Curated from 5 industry experts
  • 12 ready-to-send scripts — soft, standard & firm
  • A 90-minute read you'll use within 5 days
  • The change-order template & bulletproof SOW
$0
The average freelancer loses this to scope creep every year
Claim Founder's Edition — $19

30-day money-back guarantee Instant download

The hardcover book Charge More, Lose Less, Founder's Edition.
Founder's Edition · Vol. 01
The Problem

You're not bad at boundaries.You're scared of losing the client.

That's why you say yes to the "quick favor." Why you absorb the third revision when only two were promised. Why you swallowed your last invoice argument.

"The fear is real. The math behind it is wrong."

Every "yes" to free work doesn't protect the relationship. It poisons it.

Banknotes flying out of an open leather wallet — money walking out the door.
The Curators

Five careers.One shared conclusion: "Speaking up doesn't lose clients. Staying silent does."

Portrait of Chris Do
Chris Do
Built two 8-figure creative agencies. Founder of The Futur.
Portrait of Brennan Dunn
Brennan Dunn
Taught 40,000+ freelancers value-based pricing.
Portrait of Mike Monteiro
Mike Monteiro
Wrote You're My Favorite Client. Cofounder, Mule Design.
Portrait of Jonathan Stark
Jonathan Stark
Author of Hourly Billing Is Nuts.
Portrait of Blair Enns
Blair Enns
Wrote Pricing Creativity and The Win Without Pitching Manifesto.
Your annual loss
$0
0x two-week all-inclusive vacations
0x months of rent
0x expert coaching programs
See Your Number

The average is $37,500 — what's yours?

Run the calculator. The number isn't theoretical — it's the first chapter of the book. Most freelancers underestimate it by half.

The book open to the calculator spread, showing a $37,500 annual loss, beside a stack of dollar bills.
Now flip the math

Keep $37,500 next year instead.

The first script you send recoups the price. Everything after is money that used to walk out the door — back where it belongs: in your pocket.

The Playbook

Charge More, Lose Less

A curated playbook from five people who already figured it out — turned into the words you use Monday morning.

The 30-Second Window

Creep requests start with one of four phrases. When you hear them, you have 30 seconds to pause, classify, and choose register. The scripts only work if you catch the moment.

What's Inside

Six chapters.Twelve scripts. One read.

CH 01
The $37,500 You're Bleeding
Run the calculator. See your real number.
5 MIN
CH 02
Why Caving Doesn't Work
Why every 'yes' trains the client to ask for more.
4 MIN
CH 03
The 30-Second Window
The four phrases that signal creep — and what to do in the 30 seconds after.
3 MIN
CH 04
The Twelve Scripts
Four moments × three registers (soft, standard, firm). Copy, fill, send.
20 MIN
CH 05
The Change Order
How 'no' becomes 'yes, and $X more.' With template.
4 MIN
CH 06
The Bulletproof SOW
The six lines that prevent 80% of scope creep before it starts.
5 MIN
The Charge More, Lose Less hardcover lying on a table.
Preview · Moment 01

This is whatyou're buying.

One of twelve scripts. Copy. Fill the variables. Send.

Moment 01

The Small Ask

It's Wednesday. The client emails: "Could you also quickly add a contact form to the homepage? Should only take a minute."

Testimonials

From freelancerswho've used the scripts.

"Used the 'standard' script on a Tuesday. The client replied 'totally fair' and paid the €280 add-on. The book paid for itself in one email."
Sara LindqvistBrand Designer · Stockholm
"I used to swallow every 'quick change.' The 30-second window alone rewired how I run projects — no more silent resentment, no more unpaid hours."
Marcus BellFreelance Developer · Berlin
"I was terrified of sounding greedy. The soft script let me charge for extra work — and the client actually thanked me for being clear."
Priya NairCopywriter · Remote
The Founder's Offer

Everything youget today.

The Founder's Edition (PDF)
Six chapters · twelve scripts · change-order template · bulletproof SOW checklist
value $39
Free upgrade to the full book at launch
12 more scripts · pricing chapter · client-reset chapter · audio version
value $49
The bad-client cost calculator
Drops alongside the full book
value $19
Direct line to the curator
Reply to the delivery email. Every reply gets read.
priceless
Fast-Action Bonus
Your name in the launch edition's acknowledgements — first 100 buyers only
limited
Total value$107+
Standard price at launch$39
Founder's price · today only
$19
51% OFFYou save $20
Founder pricing ends at launch — then it jumps to $39
Claim Founder's Edition — $19
30-day "first script pays for it" guarantee
Secure checkout Instant download 30-day guarantee
Visa · Mastercard · Amex · PayPal
73 of 100 founder slots remaining · price moves to $39 at launch
Social Proof
120+
Freelancers on the founder list

Built on the public work of Chris Do, Brennan Dunn, Mike Monteiro, Jonathan Stark, and Blair Enns. Their frameworks — curated into one playbook.

Without This vs With This

Two versions of thenext twelve months.

Without This
  • You bleed another $37,500 to scope creep
  • You overdeliver to compensate for unspoken resentment
  • Good clients get less of you because the difficult ones eat your day
  • You stay scared of losing clients you've already half-lost
With This
  • You spot creep in the first 30 seconds — every time
  • You charge for new work without sounding greedy
  • Your SOW prevents 80% of creep before it starts
  • You stop training clients to ask for free work
73 of 100 founder slots remaining · price moves to $39 at launch
Founder's Edition
Pre-order at $39
$19
one-time · full book free at launch
Claim my Founder's Edition
Risk Reversal

Read it. If the first script you send doesn't pay for the book within 30 days, email me. Full refund. No questions.

The Founder's Edition is built around twelve scripts. One out-of-scope ask charged at even $100 returns 5× the price. If you read it and don't earn back at least the cost — the refund's automatic.

Questions

Before you decide.

Immediately. You'll get a download link within 60 seconds of buying. The full book ships at launch and goes to the same email automatically.
The Founder's Edition has six chapters and twelve scripts — the core of the system. The full book adds twelve more scripts, a pricing chapter, a client-reset chapter, the bad-client calculator, original interviews, and an audio version. You get the full book free when it ships.
Three groups should skip this: agencies with 10+ employees, freelancers without paying clients yet, and anyone looking for marketing tactics. This is about charging more, not finding more clients.
Founders get a discount because their feedback shapes the full book. The $19 is for being early — and for trusting it before the reviews exist.
Read the book. Try one script. If you don't make back the $19 within 30 days, email and the refund is automatic. No forms, no questions.
Yes. Tested across web design, copy, dev, consulting, and creative work. The four moments are universal.
One Last Thing

Be one of the first 100.

Founder's Edition · $19 · Full book free at launch

Yes — I'm done doing free work
A Note From The Curator

You bought this early. That matters. Most playbooks ship loud and quiet down. This one is the opposite — it ships quiet, with the first 100 readers shaping what the full book becomes. Reply to the delivery email. Tell me which script worked, which one didn't, which chapter felt thin. Every reply gets read. You're not just a buyer. You're the reason this exists in the form it does.